About us: We actually started selling furniture as a sideline to another, non-related business, just to see how it would go. Even though it was just a half-hearted attempt so as to learn more about the market, it worked fairly well. However, it just didn’t fit in with the concept of the original website, so we moved it here, to this shiny new, single purpose online store.
Prices: Some retailers price their furniture high, and make a few, very lucrative sales. Others price just-over-wholesale, and sell lots of items, at a small profit each.
We try to tread the middle ground, selling cheap, but not so cheap that we can’t give you great customer service too, and be here if anythng does go wrong. If you contact us, we usually reply (a proper reply, not an automated one) within 2 hours, within UK office hours. When you order from us, we aim to dispatch within 24 hours, and most items arrive within 2-3 days. Larger orders which have to be palletised do take slightly longer, as these can’t be delivered by courier.
Logistics: Selling furniture online is a relatively new development, but it’s only going to grow and grow. Why? Well, the 2 most obvious reasons would be choice and value, and they are interlinked. The size of warehouse we would need to display 1 of every item we sell on here would be a massive cost, a cost which would have to be added on to the price of our furniture.
But if you’re going to a bricks and mortar furniture store and not seeing what it is you’re buying, in the flesh, what’s the point? You’re paying full retail to pick from a brochure. That’s crazy.
Why us?: This is what we are offering you, a direct-to-home service without your furniture ever having been to that (markup-adding) showroom. You pick online, and we ship direct from the importers to your door. It makes sense, and it works.